"Your email needs to call for attention as the recipient scans their inbox. After all, you could prepare the best email in the world, but if nobody ever opens it... "

Email Marketing Copywriter

Email marketing is a very cost-effective marketing method.

There are no print costs. No delay between send and receipt.  And recipients are able to interact with your brand with just one click of a mouse.

Unfortunately, it’s become such a popular marketing tactic that inboxes are now full to bursting with email promotions – so you need to work that much harder to make yourself heard.

An email marketing copywriter can help. And yes, I have somebody in mind...

Why hire me as your email marketing copywriter?

I’ve been writing response-oriented email marketing campaigns for years, and have written e-shots for some of Britain’s biggest brands – from energy giants Calor to household names like Baxi.

The first thing to get right is the subject line. Something intriguing and irresistible to help your email call for attention as the recipient scans their overcrowded inbox. After all, you could prepare the best email in the world, but if nobody ever opens it...

Once opened, your email needs to deliver persuasive and engaging copy that subtly encourages further interaction. A good email marketing copywriter will also work in numerous effective calls-to-action to maximise the click-through rates.

Which brings us to the other great benefit of email marketing. It’s brilliantly measurable. 

Email copywriting that delivers results

Delivery rates, open rates, click-through rates – it’s all there to help you measure the effectiveness of a campaign and improve upon it.

With vast experience of e-mail marketing, I’ll not only write your emails but also offer advice (if you need it) on the following:

• The optimum day and time to send your campaign
• Pre-headers and snippet text
• Maximising delivery rates by avoiding spam filters

The good news is, to hire my copywriting services you don’t need a fancy email campaign. Just drop me a quick note with a rough idea of what you need my help with.

I’ll open it. I open everything.

Copywriting services	Added value	Experience / Portfolio
As well as copy for emails and eshots, I write optimised copy for websites and produce offline marketing copy too... Copywriting services	More value for money, more ideas, more clarity - I'm all about giving my clients more. Read, um, more here. Added value - tell me more	Keen to know what kind of copywriting projects I've done in the past? Here's your chance to find out... My copywriting experience

Richard Hughes, Professional Freelance Copywriter | 07793 718783 | rich@richcopy.co.uk
All copywriting services local to Oxfordshire, London and the Midlands, but available throughout the UK and beyond.

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