"...a million pound contract for the cost of a few hours bid copywriting. Sounds like an advantage to me - take it with
both hands"

Bid copywriting / business copywriting

When you’re pitching for new business, any advantage you can gain over your competitors should be taken with both hands. So you might be interested to know that many companies don’t use professional copywriters in the pitching process.

Even when they’re submitting hundred page documents, bidding for million pound contracts – they’ll do it all in house.

In a way, it’s understandable. After all, how could an outsider know enough about the business or the pitch to make a difference? They couldn’t.

But a bid copywriter COULD...

• Bring clarity to the document
• Make sentences and paragraphs easier to read
• Prioritise and enhance the key benefits
• Deliver pull quotes and straplines that excite the reader
• Win you the business

So potentially, a million pound contract for the cost of a few hours bid copywriting. Sounds like an advantage to me.

Take it with both hands.

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Richard Hughes, Professional Freelance Copywriter | 07793 718783 | rich@richcopy.co.uk
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